Taking photos is commonplace in any event, whether you’re attending a wedding or going to a birthday celebration. This is because pictures allow us to document the experience of being with attendants and key celebrants. Although most people are fond of taking pictures from their phones, nothing replaces the art of posing in front of a professional photographer. In today’s modern age, this process is now replaced with the photo booth’s popularity.
The Function of Photo Booths in Corporate Events
Staging a corporate event is a high production value that functions as a marketing strategy. It can increase networking opportunities, promote new product releases, or generate anticipation and awareness for your organisations’ projects. Since a lot is at stake when investing in a corporate event, it must consider multiple variables to reach its benchmark for success.
Most people see photo booths around informal occasions like birthday parties and wedding anniversaries. However, they can have practical use around corporate events. Since consumers tend to remember experiences through describing visual experiences, an aptly placed photo booth can do wonders for your corporate events.
In this article, we’ll share three benefits of installing a photo booth in your corporate event venues.
1. Adds to Your Marketing Reach
Photos captured through a photobooth are temporarily stored on a storage device digitally. This lets you access these files and upload these photos online, allowing you to post your attendants’ pictures through social media profiles. This is an excellent way to spread the word about your event, especially if you’re hosting a week-long engagement.
People can check your website to look for their photos, tag themselves and their friends, creating a constant cycle of online engagement. The most significant advantage of this marketing strategy is that it’s completely free. This is because your attendants are willingly generating engagement to your posts without much incentive.
2. Provides Souvenirs to Guests and Attendants
Besides making an impact through social media posts, photo booths also reinforce your ability to be memorable to attendants. During corporate events, it’s vital to hand out swag through a PR kit for VIPs or the media. This allows different business partners to spread the word about the event after a soft opening, enticing other people to attend your event.
Instead of relying on your PR kit, a photo booth is another way to spread the word about your corporate event. Since people taking pictures get a physical copy of their photo, they’ll make more lasting memories about the occasion. It functions as a souvenir and doubles as marketing material for your product or event.
3. Photo Booths Create Networking Opportunities
Not all corporate events cater towards consumers. In fact, it’s more common to host corporate events like business conferences and corporate galas. These events are tailored toward different company members, from your departments’ various members to high-profile stakeholders and investors.
It’s a growing trend for these formal occasions to tone down and be less strict. This is why corporate events usually have different acts to mix both work and play. With a well-placed photo booth during these occasions, you allow your attendants to bond with their peers. It can also be a great way to interact with invited guests and other business partners. A simple picture together can be the start of a beautiful relationship, contributing to your company’s ability to grow and develop business connections.
It’s vital to invest in your corporate events as crucial turning points in your company’s growth. Think of it as a celebration that’s worth putting your best by aligning it to your different business goals. With a stand-out photo booth on these occasions, you can integrate different strategies to appeal to business partners, customers, and even your own staff and crew.
At Funz PhotoBooth, we can accommodate almost any location or venue to ensure your corporate event’s success. Our packages contain unlimited printouts to fit an event of any size or scope. If you’re looking for an accessible photo booth hire in Berkshire, contact us today!